Social Media Marketing Success requires Emotional Intelligence

2009-03-28T12:55:00.000-07:00

The article, "Are you ready for your social media party," equates visiting social networking sites to attending a party. The guy who is patient and chats to the girl about her likes and lifestyle is more likely to go home with her than the one who makes an immediate grab for her and whose intentions are nakedly obvious from the word go. Similarly, those marketers who have developed high levels of emotional intelligence and can practise delayed gratification will net a far more valuable and sustainable prize in the end.

Whether online or offline an individuals behaviour will result directly from their levels of personal development and emotional intelligence. Hence, as the, "Smartbrief on social media," suggests, " The values that make a social media campaign successful -- listening, sharing and remaining as transparent as possible -- also can improve your relationships with customers and colleagues offline."

To some these attributes come naturally. However, in all cases, a few months work with a good non-directive, business coach can help to fine tune these characteristics.

Sandra Charan

Social Networking Chronicle

Social Media Marketing Success requires Emotional Intelligence