
Whether online or offline an individuals behaviour will result directly from their levels of personal development and emotional intelligence. Hence, as the, "Smartbrief on social media," suggests, " The values that make a social media campaign successful -- listening, sharing and remaining as transparent as possible -- also can improve your relationships with customers and colleagues offline."
To some these attributes come naturally. However, in all cases, a few months work with a good non-directive, business coach can help to fine tune these characteristics.
Sandra Charan